Privacy policy

Privacy Policy

1. Responsible Party and Purpose of This Policy

TradeSpot Digital AG, c/o Aequitas AG, Gartenstrasse 101, 4052 Basel, Switzerland, operates the website www.snuskingdom.ch. Unless otherwise stated in this Privacy Policy, TradeSpot Digital AG is responsible for the processing of personal data as described below.


This Privacy Policy informs you about:

  • Which personal data we collect,
  • For what purposes we process it, and
  • What rights you have.


We primarily comply with Swiss data protection law, particularly the Federal Data Protection Act (FADP/DSG). Where applicable, we also consider the provisions of the EU General Data Protection Regulation (GDPR).


Note: This Privacy Policy may be updated. We recommend checking it regularly. For certain data processing activities, third parties may be solely or jointly responsible; in such cases, the respective provider’s information applies in addition.


2. Contact for Data Protection Concerns

For questions regarding data protection or the exercise of your rights, please contact us at:
david.leiggener@tradespot.ch


3. Your Rights

If the legal requirements are met, you have the following rights as a data subject:


  • Right to Information: Free information on whether and what personal data we process about you.
  • Right to Rectification: Correction of inaccurate or completion of incomplete data.
  • Right to Erasure: Deletion of personal data unless legal retention obligations or overriding interests prevent this (blocking may apply instead of deletion).
  • Right to Restriction: Restriction of processing under legal conditions.
  • Right to Data Portability: Receiving your provided data in a common, machine-readable format.
  • Right to Object: Objection to processing, particularly for direct marketing (e.g., promotional emails).
  • Right to Withdraw Consent: You may withdraw consent at any time (processing before withdrawal remains lawful).


To exercise your rights, simply send a message to: shop@snuskingdom.ch.


Right to Lodge a Complaint: You may also file a complaint with a competent supervisory authority.


4. Data Security

We implement appropriate technical and organizational security measures to protect your data against loss, unauthorized access, or unlawful processing. Employees and service providers are bound by confidentiality; access is granted only to the extent necessary.


Security measures are continuously updated to reflect the latest technology. However, risks remain when transmitting data over the internet; absolute security cannot be guaranteed.


5. Contacting Us

When you contact us via communication channels (e.g., email, phone, or contact form), we process the data you provide, including:

  • Name,
  • Contact details,
  • Position (if provided),
  • Content and timestamp of your inquiry.


Mandatory fields in forms are marked accordingly.


We use this data exclusively to process your request (e.g., providing information, contract support, returns, service inquiries, feedback).


The legal basis depends on the situation:

  • Our legitimate interest in efficient processing, or
  • Contractual necessity (if related to contract conclusion/fulfillment).


6. Use of Data for Marketing

6.1 Central Storage and Evaluation (CRM)

Where attributable to you, we may consolidate the data described in this policy—such as master data, contact inquiries, contract data, and website usage data—in a central customer database (CRM). This enables:

  • Efficient administration,
  • Consistent customer support, and
  • Improved service delivery.


We may also analyze this data to:

  • Develop offers,
  • Personalize content, and
  • Predict likely interests or future orders.


The legal basis is our legitimate interest in customer management and marketing (where permissible).


6.2 Newsletter and Email Marketing

When you subscribe to our newsletter, we process the following data (mandatory fields are marked):

  • Email address,
  • Salutation,
  • First and last name,
  • Date of birth,
  • Address.


By subscribing, you consent to receiving:

  • Company information,
  • Offers,
  • Related products/services,
  • Invitations to competitions or reviews.


Name/salutation help personalize content and link to an existing customer account.


You may withdraw consent at any time, e.g., via the unsubscribe link in marketing emails.


Tracking in Emails:
Our marketing emails may contain tracking pixels (e.g., web beacons) to analyze:

  • Open rates,
  • Clicks,
  • Delivery issues,
  • Unsubscribes.


This helps optimize send times, content, and design. You can reduce tracking by disabling HTML email display.


Service Providers:
We use MailChimp (Intuit Mailchimp, 405 N Angier Ave. NE, Atlanta, GA 30308, USA) and/or HubSpot (HubSpot, Inc., Two Canal Park, Cambridge, MA 02141, USA) for email dispatch. Data may be processed on their systems as required for operation/support.


7. Disclosure to Third Parties

To provide our services, we rely on service providers. Data may be disclosed:

  • For contract fulfillment (e.g., logistics/transport, manufacturers for warranty claims),
  • To selected service providers (e.g., IT/software, marketing, consulting) only as necessary,
  • To authorities, legal advisors, or debt collectors if legally required or to enforce/defend claims,
  • In corporate transactions (e.g., due diligence) where necessary.


8. Data Transfer Abroad

If required for the described purposes, data may be transferred to recipients abroad. If no adequate level of protection exists, we ensure protection through appropriate contractual safeguards (where legally required).


9. Storage Period

We retain personal data only as long as necessary for the stated purposes. Contract and accounting data are subject to legal retention periods (typically up to 10 years, e.g., business correspondence, contracts, receipts). Afterward, data is deleted or—if necessary—blocked and used only for legal obligations or enforcement.


B. Special Notes on the Website

10. Log Data (Server Logs)

When visiting www.snuskingdom.ch, our hosting provider (Shopify Commerce Singapore Pte. Ltd.) temporarily creates log files, which may include:

  • IP address,
  • Date/time,
  • Accessed file/URL,
  • Referrer URL (including search terms, if applicable),
  • Operating system, browser type/version/language,
  • Device type (mobile),
  • Approximate city/region,
  • Internet provider.


This data is used for:

  • Website operation (connection setup),
  • Security and stability,
  • Error and performance analysis/optimization.


In case of suspected abuse or attacks, data may be used for investigation and legal enforcement.


11. Cookies

Cookies are files stored by your browser when visiting a website. We use cookies to:

  • Enable login/session functions,
  • Support shopping cart and checkout,
  • Ensure technical stability (e.g., load balancing),
  • Enhance security features,
  • Execute certain website functions.


Technically necessary cookies are essential for operation. For non-essential cookies (e.g., third-party marketing/tracking), we obtain your consent via the cookie banner (depending on configuration/legal requirements).


You can restrict or delete cookies via browser settings, but this may impair website functionality.


12. Google SiteSearch / Google Custom Search

We may use Google’s website search (Google LLC / Google Ireland Limited). When using the search function, log data (including IP address) and the search term may be transmitted to Google if JavaScript is enabled. Disabling JavaScript may limit search functionality.


Google’s privacy policy applies to its processing.


13. Web Analytics and Tracking

13.1 General

To optimize our website, we may use web analytics services, which may involve cookies and pseudonymized usage profiles. Evaluations may include:

  • Navigation paths,
  • Duration of visit,
  • Exit pages,
  • Approximate location data,
  • Device information,
  • Returning visitors.


If consent is required, processing is based on your consent, which you can withdraw at any time via cookie/browser settings.


13.2 Google Analytics

We may use Google Analytics (Google Ireland Limited / Google LLC). Usage and log data may be transmitted to Google servers; transfer to the USA is possible. If enabled, IP addresses are truncated before transmission (IP anonymization).


You can opt out of data collection via a browser add-on (Google Opt-out).


14. Social Media

14.1 Links to Profiles

Our website may contain links to social media profiles, e.g.:

  • Telegram,
  • Meta (Facebook/Instagram),
  • X (Twitter),
  • TikTok,
  • Pinterest.


Clicking a link establishes a connection to the respective platform, which may collect:

  • Your IP address,
  • The visit.


If logged in, the visit may be linked to your profile. The respective provider is primarily responsible; please refer to their privacy policy.


14.2 Social Plugins

If social plugins are used, they are disabled by default and only activated after consent. Upon activation:

  • A direct connection to the provider may be established,
  • Data (including IP address) may be transmitted and linked to your profile if logged in.


The legal basis is your consent; withdrawal follows the provider’s instructions.


15. Online Advertising and Targeting

15.1 General

We may use advertising and targeting technologies to show you relevant offers. Your usage behavior (including via cookies) is analyzed; cross-device recognition may be possible. Data such as:

  • Demographic information (if available with partners),
  • Usage data (e.g., interactions, visited content, purchased products, newsletter subscriptions),
    may influence ad delivery.


If required, this is based on your consent, which you can withdraw via cookie/browser settings.


15.2 Google Ads

We may use Google Ads (Google LLC), which may employ cookies (e.g., DoubleClick) to recognize your browser. Data (including IP address) may be transmitted to Google. The legal basis—where required—is your consent.


16. Chat Function

If you contact us via chat, we process the data you provide (e.g., name, contact details, concern, timestamp). The technical provider is BestChat (9325 Yonge St, Richmond Hill, ON, L4B 1J8, Canada); data may be processed on their systems as required.


The legal basis is our legitimate interest in modern communication or—if contract-related—contract fulfillment.


17. Customer Account (Online)

When creating a customer account, we process (depending on the form):

  • Salutation, first name, last name,
  • Billing and shipping address,
  • Date of birth,
  • Email address, password, phone number,
  • Optionally: language, gender.


This data is used for:

  • Identity verification,
  • Account creation/management,
  • Contract fulfillment,
  • Personalization of offers (if provided),
  • Statistical evaluations.


Processing is based on your consent (where required); you can update data or request account deletion.


18. Orders (Online)

For orders, we require (depending on the product/service):

  • Salutation, first name, last name,
  • Billing and shipping address,
  • Email address,
  • Date of birth,
  • Phone number (if necessary).


We store:

  • Order metadata (e.g., timestamp, order number),
  • Product data (description, price, features),
  • Payment data (method, confirmation),
  • Fulfillment details (e.g., returns, service/warranty cases).


Mandatory data may be shared with service providers (e.g., transport). The legal basis is contract fulfillment.


Voluntary data is processed—if provided—for:

  • Service improvement,
  • Contact via alternative channels,
  • Optimization.


The legal basis is your consent, which you can withdraw at any time.


19. Payment Processing (Online)

For paid orders, additional data may be required depending on the payment method (e.g., credit card details or payment service provider login). This information and transaction data are transmitted to the respective payment provider; their privacy and contract terms apply. The legal basis is contract fulfillment.


To prevent payment defaults, a credit check (including score) may be conducted by a credit agency. Based on this, we may restrict the "invoice" payment option. The legal basis is our legitimate interest in preventing defaults.


20. Product Reviews

When you submit a product review, we process:

  • Your rating,
  • Timestamp,
  • Comment (if provided),
  • Name (if provided).


These may be published on the website. The legal basis is your consent.


Unlawful content may be removed. In case of suspected abuse, we may contact you. The legal basis is our legitimate interest in the proper operation of the review function.


End of Privacy Policy